Renault will introduce its highly succesful budget brand Dacia to the UK market in January 2013.
Models such as the 4×4 Dacia Duster, the Dacia Logan and the Dacia Sandero have proved extremely successful in European and North African markets, but have not ever been made in right-hand drive form.
In the first half of 2011 alone, more than 177,000 Dacia vehicles were sold worldwide – this is not a small brand.
The first Dacia model to be introduced to the UK will be the Dacia Duster, a genuine 4×4 that has sold more than 150,000 units since its launch in 2010.
The Duster is a 4×4 with genuine off-road ability was voted 2011 ‘4×4 Of The Year’ by French magazine 4×4 Magazine. It is around the same size as a Golf, putting it firmly in competition with cars like the Nissan Qashqai and Skoda Yeti. Except it will be much cheaper than they are.
The Duster is no slouch on-road either, and has been very well reviewed by the motoring press throughout Europe. Even Europe’s most demanding drivers, the Germans, have taken it to heart, buying 12,000 Dusters in the first half of 2011.
It’s expected to be available with two engine choices, one petrol and one diesel, at the time of launch – the option list has been pared down as part of Dacia’s no-nonsense and low-cost approach to motoring.
We’ll have more details on the Dacia launch closer to the time, and I hope to be able to test drive the Dacia Duster once right-hand drive models reach the UK.
Prices are yet to be confirmed for the UK, but are likely to start at around £11,000.
For more information, visit www.daciacars.co.uk