The DVLA has sold £5.3m of personalised registration plates in its first number plate auction of 2016. The auction took place over three days and includes 1,500 registrations, of which a record 1,497 were sold.
A total of 10,440 bidders registered for the auction, which took place at the Tankersley Manor Hotel near Barnsley. The top seller was 675 LTS, which sold for a hammer price of £46,500.
Running a close second was perhaps the ultimate SUV registration, 1 SUV.
This hotly-contested registrations sold to family-owned SUV specialist dealers, Saxton 4×4 of Chelmsford, Essex, for £46,200. Commenting on the winning bid, a spokesman for Saxton 4×4 said:
“We’re one of the largest SUV car dealerships in the country so when we were notified 1 SUV was being auctioned, we just knew we had to have it – it’s the perfect marketing tool for our business which is why it will be placed straight onto one of the last ever Land Rover Defenders’ ever made.”
The British motorist’s love affair with personalised registrations appears to be in full swing. Adam Griffiths, of DVLA Personalised Registrations, said:
“Last year was our most successful since the Agency started selling personalised registrations in 1989 and it appears that success is continuing.
“To auction all but three registrations is nothing short of remarkable but, in truth, is a direct reflection of the popularity that personalised registrations has become to the British motorist.”
The DVLA’s next auction takes place from 18-20 May 2016 at the Oxford Belfry Hotel, near Thame, in Oxfordshire. You can find full details on the DVLA’s auction page.
The DVLA’s personalised registration website also includes a large selection of registrations which can be bought online, including recently released ’16’ series registrations.